FOR CMOs AND CROs AT B2B SAAS COMPANIES DOING $5M+ ARR
Your competitors aren’t out-building you.
They’re out-explaining you.
The leaders who fix this first become the ones everyone else calls for advice.
StoryOS™ is how you fix it.
If you’d rather start with a chat, feel free to book a 30-minute call.
Every month this stays unfixed is another month your competitors win deals with worse products.
Any of these sound familiar?
“We’re producing more content than ever. Nothing’s moving the needle.”
You’re not under-working this. The message is wrong.
“My team is capable. But I just can’t show them what good looks like.”
That’s not a talent problem. That’s a system problem.
“We keep losing deals to competitors with weaker products.”
They’re not out-building you. They’re out-explaining you.
“We hired an agency. Spend the budget. Nothing changed.”
They executed well. The foundation was shaky before they started.
THE PROBLEM
You’re missing the point.
Your buyer gets on a demo. Your rep walks through the features. The buyer says ‘looks great, we’ll circle back.’
They don’t circle back.
That’s not a follow-up problem. That’s a messaging problem.
Your rep probably spoke at Level 1. Features, functions, integrations. But the buyer was deciding at Level 4. Will this make me look smart to my board? Will my team actually use it? Am I backing the right horse? Will this give me something else for my LinkedIn profile or resumé?
Nobody on your team knew to answer those questions. Because nobody built the language for it.
That’s the gap. And it’s costing you deals you should be winning.
THE MODEL BEHIND STORYOS
The Micules Hierarchy of Business Messaging
Aligned with Maslow’s Hierarchy of Psychological Needs, the Micules Hierarchy of Business Messaging looks at what you’re saying compared to what your prospects or buyers need to hear.
Most companies live and talk at Levels 1 and 2.
Features. Functions. Trust badges. Compliance certifications. The stuff that says “we exist and we work.”
Your buyer already assume that. They’re not making a decision on those things.
They’re deciding here:
Level 3: Does this company understand my world?
Level 4: Will choosing this make me look smart?
Level 5: Does this help me become the leader I’m trying to be?
That’s where the decision actually happens. In a conversation your team isn’t trained to have, using language your content was never built to deliver.
The hierarchy isn’t a theory. It’s a map of where your buyers already are.
StoryOS builds the language to meet them there.
Send me your homepage URL. I’ll map every line of copy to the Hierarchy of Business Messaging and send you a one-page report showing where your messaging lives, where your buyers decide, and where the gap is costing you.
THE STORY OPERATING SYSTEM (STORYOS)
Everyone’s selling.
Nobody’s saying the same thing.
Right now your marketing team guesses at what to say, even though they’ve got all their research and SMEs in line. Your sales reps improvise on calls because the decks they have access to are too generic or too focused on current customer logos, a competitor feature comparison matrix, and how many certifications you’ve got. Your CS team uses language that doesn’t match what sold the deal in the first place because they have no idea what the sales reps said in their improvised calls.
Everyone’s working hard. Nobody’s telling the same story.
StoryOS fixes that.
It gives your entire revenue team a shared language built around how your buyers actually decide. Marketing creates content that speaks at the right level. Sales walks into calls with stories that match where the buyer already is. CS reinforces the same narrative that closed the deal.
Same story. Every team. Every conversation.
The result: leads arrive warmer. Sales cycles get shorter. Deals stop ghosting after the demo.
THREE-STEP PLAN
Here’s how it starts.
Step 1
Get your free Hierarchy Report
Send me your homepage. I’ll show you exactly where your messaging sits and where the gap is costing you deals.
Step 2
WE TALK THROUGH WHAT IT MEANS
If the report confirms what you’ve been sensing, we get on a call and figure out which engagement fits your situation.
Step 3
YOUR REVENUE TEAM GETS BETTER
Marketing, sales, and CS stop improvising. Everyone tells the same story at the right level for the right buyer.
EVIDENCE
What changes when
the message is right.
A Client Success Story
Before StoryOS, their homepage read like a compliance document. Features. Certifications. Integrations. “The Most Used X for Y…” 88% of the messaging was operating at Levels 1 and 2.
None of it was saying why any of it mattered to the person reading it.
We rebuilt the messaging from the top of the hierarchy down. The same product. The same team. A completely different story.
70% of the new messaging now speaks at Levels 3, 4, and 5. Belonging. Esteem. Identity.
The homepage stopped describing a tool and started describing a transformation.
The results:
Sales cycles went from months to weeks to days.
Buy-in from stakeholders was there on the first call.
Marketing opened with a story. Sales closed with the continuation of that story.
The customer saw their transformation clearly, and personally, throughout.
FEEDBACK
What it’s like to work together.
“Working with Cameron was part discovery tour, part masterclass in strategic brand thinking. His ability to guide us on a journey made it clear to me from the start that his process would end with success. His skill in iterating, collaborating, and quietly herding so many disparate opinions and agendas is a testament to his expertise. The result was a name and identity for our product that feels both inevitable and fresh – exactly what we were looking for. And re-adding ‘ethos’ to my vocabulary was an unexpected bonus.”
David Pawelke
COO, MAJIQ Inc.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
“Cameron’s value is in how he thinks – and then how he turns that thinking into something actionable. He is easily one of the most creative professionals I have met in my career, and from brand positioning to marketing strategy to hands-on execution, he’s been a huge asset to every company I’ve brought him into. There’s a reason I keep calling.”
Steve Robertson, MSc, ICD.D
Serial Entrepreneur, Investor, CEO/Owner
“Cameron’s one of my go-to strategic creative partners for brand and naming work. Every time I bring him in, he brings sharp instincts, a ridiculous amount of research, and a creative approach that gets clients aligned fast. Our clients love him which helps us build trust, accelerate decisions, and grow the business. He’s a force multiplier.”
Dilya Abushayeva
Entrepreneur, CEO/Founder of Mavuus
HOW THIS WORKS
Three ways to get there.
Each one depends on how fast you need to move.
The more I do, the less your team has to figure out on their own.
StoryOS™ Foundation
YOU LEAD IT
Your marketing team is capable.
They just don’t have a system that tells them what to say, at what level/time, and why it matters to the buyer in front of them.
Foundation gives them that. The complete StoryOS methodology, built into a self-guided process they can run on their own timeline. Cameron isn’t in the room. But everything he knows about how buyers decide is.
BEST FOR:
Companies with a capable marketing team and the internal bandwidth to own the process. This works when someone senior is committed to driving it. It stalls when nobody owns it.
WHAT’S INCLUDED:
- Full StoryOS methodology and the Hierarchy of Business Messaging
- 8-module video training series
- Implementation templates and worksheets
- Your personal Messaging Hierarchy Report (sentence-level analysis of your homepage)
- 90 days of email support
- Monthly group Q&A call with Cameron
WHEN YOU’LL START SEEING RESULTS:
Depends on your team’s bandwidth. Most companies complete the core implementation in 6–8 weeks. Some take longer. The system doesn’t expire.
INVESTMENT:
$4,500
StoryOS™ Accelerator
WE BUILD IT TOGETHER
Foundation is a system your team runs. Accelerator is a process Cameron leads.
Over six weeks, Cameron runs live workshops with your revenue leadership, builds your narrative alongside them, and trains each team on how to use it. Your people show up and make decisions. Cameron does the heavy lifting.
The result is the same system as Foundation. The difference is speed, precision, and having the person who built it in the room when it matters.
BEST FOR:
Companies with strong internal teams who need expert guidance to get it right the first time. Budget exists. Speed matters. Leadership is ready to commit to six focused weeks.
WHAT’S INCLUDED:
- Full diagnostic including stakeholder interviews and homepage analysis
- Messaging Hierarchy Audit across your homepage, sales deck, and top 3 marketing assets
- 3 half-day workshops with revenue leadership
- Collaborative narrative architecture build
- Live training for each team: marketing, sales, and customer success
- 4 weekly check-in calls
- Complete custom deliverables package
WHEN YOU’LL START SEEING RESULTS:
Six weeks from kickoff to a fully trained revenue team. Fixed schedule. Cameron runs it, so it stays on track.
INVESTMENT:
$22,500
StoryOS™ Full Build
WE BUILD IT FOR YOU
This is the engagement where Cameron owns the work from day one.
He starts with a deep diagnostic. Stakeholder interviews. Customer research. A full audit of everything customer-facing. Then he builds your narrative architecture from scratch. Hierarchy positioning. PEACE stories. Team playbooks.
Your people show up for workshops and feedback sessions. Cameron does the rest.
Eight weeks to build it. Sixty days of coaching to make sure your teams actually use it.
BEST FOR:
Companies that need this done right and don’t have the internal bandwidth to learn by doing. Highest investment. Least time required from your team. Highest success rate.
WHAT’S INCLUDED:
- Complete diagnostic with customer interviews and full content audit
- Complete Messaging Hierarchy Audit across all customer-facing content
- 4 half-day workshops with revenue leadership
- Cameron-built narrative architecture including hierarchy positioning, PEACE stories, and team playbooks
- Team-by-team implementation coaching
- Bi-weekly coaching calls for 60 days post-build
- Optional ongoing retainer at $3,500-$7,500/mo
WHEN YOU’LL START SEEING RESULTS:
Eight weeks to build. Sixty days of coaching to make sure it sticks. Most clients feel the shift in the first month.
INVESTMENT:
$47,500
This is what changes.
Your team stops guessing what to say. Sales stops winging it on calls. Marketing stops producing content that gets ignored.
Everyone tells the same story. The right story. At the right level for the buyer in front of them.
Your pipeline moves faster. Deals stop ghosting after the demo. And you become the revenue leader who figured out what everyone else is still trying to diagnose.
That’s not a byproduct of StoryOS. That’s the whole point.
ABOUT ME
I’ve spent 25+ years watching
good companies lose deals
they should have won.
It’s always the same pattern.
Great product. Capable team. Messaging that talks about features while the buyer is deciding on something else entirely.
I saw it at PointClickCare during their run to a $5B valuation. I saw it at GE Healthcare and Lenovo and Auvik Networks. I’ve seen it in every engagement since.
The companies that win aren’t out-building their competitors. They’re out-explaining them.
I built StoryOS because the pattern kept repeating and nobody had a system for fixing it. Not just the messaging. The whole thing. Marketing, sales, customer success, all telling the same story at the right level for the right buyer at the right moment.
I don’t write your ads.
I don’t run your campaigns.
I don’t manage your team.
I build the messaging foundation your entire revenue org runs on.
Then I make sure your people know how to use it without me.
This works for a specific situation.
Here’s how to know if it’s yours.
I work with revenue leaders at B2B SaaS companies who have a capable team, a real product, and deals that should be closing faster than they are.
If that’s you, StoryOS will likely change how your entire organization talks about what you do.
This is a fit for you if:
- You run marketing or revenue at a B2B SaaS company doing $5M+ ARR
- Your team is talented but working without a clear messaging system
- Deals are taking too long even when leads are qualified
- You’ve tried agencies or consultants and got execution without foundation
- You know something is off but can’t pinpoint exactly what
This probably isn’t a fit if:
- You’re pre-revenue or under $3M ARR
- You need someone to run campaigns or manage your team
- You want a tagline, not a system
- Your messaging is already working and you need distribution
- You’re looking for a fractional CMO
If the first list sounds like your Monday morning, let’s talk.
LET’S DO THIS
See exactly where your messaging is falling short. Before we talk.
Send me your homepage URL.
I’ll map every line of copy to the Hierarchy of Business Messaging and send you a one-page report showing where your messaging lives, where your buyers are deciding, and what that gap is likely costing you.
No call required. No pitch. Just a clear picture of the problem.
If the report confirms what you’ve been sensing, we can talk about what to do next.
Rather talk first?
No pitch. No pressure. Just a real conversation about whether this is the right fit. Book a 30-min call.