FRACTIONAL VP OF MARKETING FOR HEALTHTECH
You’ve built something great
Now you need to grow it
How? With the right messaging, a clear story, and sales enablement tools reps will actually use.
Fast.
WHAT’S HOLDING YOU BACK?
Traction got you this far
Strategy will get you the rest of the way
If you’re a healthtech or SaaS founder in the $5M-$50M range, you probably recognize this:
The sales deck keeps evolving, but no one uses it right
Marketing efforts feel scattered – or purely cosmetic
Your team is busy, but no one’s quite sure what’s working
You’ve got early wins, but no system to repeat them
Fix the message, arm sales, and launch with clarity.
WHAT TO DO?
Two ways we can work together
Simple, powerful, proven
Message-to-Demo Sprint Project
What you get:
- Message House + 15-Word Headline
- Sales Deck + Discovery Script
- Demo-Path page copy + Wireframe
- 3 Battlecards + Objection Library
- Launch Kit for 1 Product/Offer (LP copy, 3 emails, sales script)
How it works:
- I lead strategy and direction
- My vetted freelancers produce assets following my briefs
- You approve – we ship
Investment:
- Flat project rate: $10,000 – $12,000 USD
- Program budget for production billed separately (at cost + ~20% oversight)
Fractional VP Marketing Monthly Retainer
What you get:
- Ongoing ownership of messaging
- Monthly updates to Enablement Assets
- Demo-Path testing & iteration
- New Page/Offer briefs as needed
- Launch Planning for next offer/segment
- Monthly Enablement Workshop or Call Review with Sales
How it works:
- Same as Message-to-Demo plus:
- Weekly standup, monthly review, quarterly plan
Investment:
- Monthly: $7,500 – $12,500 USD
- Program budget for production billed separately (at cost + ~20% oversight)
WHY MY MODEL WORKS
Here’s why fractional beats hiring or managing an agency.
- Senior leadership only when you need it.
No recruiting, onboarding, or payroll burden. - Clear scope, fast impact.
We start with Message-to-Demo, then maintain and expand. - One accountable lead.
I set the narrative, direct creators, and keep assets moving. - Flexible production spend.
A program budget you can scale up or down each month. - Less lift for you.
No team to manage, no status chaos—one weekly standup, one owner. - Measured on use, not vanity.
We track adoption, call behaviour, and cycle time.
ORGANIZATIONS I’VE HELPED
WORKING WITH ME
What you can expect when we work together:
- No 8-person Brady Bunch grid Zoom calls
- No “just trust the process” slide decks or jargon
- No guessing what’s working and what’s not
- Clear narrative, clear plan, clear direction
- Faster time to results with fewer people, fewer meetings, and fewer headaches
- Sales owns quotas. I own clarity, enablement, and launch readiness
WHO THIS IS FOR
Fractional VP models work best if you’re:
- A healthtech, SaaS, or B2B company doing $5M – $50M ARR with 20-100 people
- Struggling to turn early traction into sustainable growth
- Sales-led team needing sharper message and enablement assets
- Not ready to invest in building a full department, but too smart to keep winging it
HOW THIS WORKS
Message-to-Demo Process
Step 1 :
Days 0 – 15
We clarify the problem together.
▾
6-8 Recorded Interviews (customers + win/loss)
Message House + 15-Word Headline
Sales Deck V2 outline + Demo-Path plan
Step 2:
Days 16 – 40
We arm sales with assets.
▾
Sales Deck V2 with Talk Tracks
3 Battlecards + Sales Objection Library
Demo-Path LP copy +
3-Email Sequence copy
Step 3:
Days 41 – 60
We launch and enable.
▾
Enablement Session + Call-Adherence Rubric
Enablement Scorecard with adoption & adherence metrics
“Keep \ Kill \ Test” list
After-Launch Retainer Operating Rhythm
Monthly:
▾
Week 1
Plan – priorities, briefs, targets
Weeks 2 – 3:
Ship – new/updated assets (deck, talk tracks, objections, pages)
Week 4:
Enable & Review – call review or workshop + KPI report
Quarterly:
▾
Narrative tune-up by segment
Launch plan for next offer or role
Proof Pack refresh (case study, ROI one-pager)
KPIs:
▾
Asset adoption by reps
Talk-track adherence on recorded calls
Brief-to-asset cycle time
Demo-Path engagement (views / CTR / scroll depth)
Guardrails (always on)
- Not included: SDR quotas, paid media ops, event logistics, full-time CRM admin
- Program budget covers copy, design, light web, case studies, and video edits under my direction
Whether you need the plan, the team, or the results, I’ve got you covered.
You can start small and scale fast.
First usable sales assets live in 15 business days.
FEEDBACK
What others like you have said about working with me.
“Working with Cameron was part discovery tour, part masterclass in strategic brand thinking. His ability to guide us on a journey made it clear to me from the start that his process would end with success. His skill in iterating, collaborating, and quietly herding so many disparate opinions and agendas is a testament to his expertise. The result was a name and identity for our product that feels both inevitable and fresh – exactly what we were looking for. And re-adding ‘ethos’ to my vocabulary was an unexpected bonus. Thank you from everyone at MAJIQ.”
David Pawelke
COO, MAJIQ Inc.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
“Cameron’s value is in how he thinks – and then how he turns that thinking into something actionable. He is easily one of the most creative professionals I have met in my career, and from brand positioning to marketing strategy to hands-on execution, he’s been a huge asset to every company I’ve brought him into. There’s a reason I keep calling.”
Steve Robertson, MSc, ICD.D
Serial Entrepreneur, Investor, CEO/Owner
“Cameron’s one of my go-to strategic creative partners for brand and naming work. Every time I bring him in, he brings sharp instincts, a ridiculous amount of research, and a creative approach that gets clients aligned fast. Our clients love him which helps us build trust, accelerate decisions, and grow the business. He’s a force multiplier.”
Dilya Abushayeva
Entrepreneur, CEO/Founder of Mavuus
SCHEDULE
Stop marketing.
Start mattering.
If you’re done wasting time and money on noise and random marketing tactics, and you’re ready to build a brand and GTM system that connects – I’d love to help.