Your marketing isn’t broken.
Your story is.
You know your product is solid. Your early customers love it. But when new prospects land on your site, they don’t feel it.
Your demos and decks are focused on features. Your marketing falls flat. Your sales aren’t closing.
The problem isn’t your product. It’s how you’re explaining it.
I help B2B SaaS companies turn product-speak into customer empathy so their messaging resonates, their teams align, and their customers finally understand why they should care.
I make complex solutions easy to understand.
What I hear from founders:
“Our product is better than the competition – by a mile – but we keep losing deals to them, and I don’t understand why.”
You know you’re better. Your team knows it. But prospects choose the company that tells a clearer, more compelling story.
“We’ve rewritten our tagline five times. It still doesn’t feel right. But it’s what we’ve got to work with, so…”
Every version sounds like everyone else. Generic value props. Feature lists. Nothing that makes people feel something.
“Our sales team is struggling. Every rep explains our solution differently and has their own version of the sales deck.”
Without a clear narrative, your team creates their own versions. Some work. Most don’t. And you have no way to scale what’s working.
“We hired a CMO (or an agency). They delivered tactics, but nothing really worked. I don’t think they ‘get’ us.”
They ran campaigns, built content, launched ads. But nothing resonated because the foundation wasn’t there.
If any of this sounds familiar, you’re dealing with a clarity problem, not a marketing problem.
WHY ME
I’m not another fractional CMO or an agency with a LinkedIn course and a Notion template.
I don’t manage your team or execute your campaigns.
I’m a strategic advisor who helps you see what you’re too close to see.
My superpower? I connect dots other miss. I push you to think beyond features and widgets—to the emotional transformation your customers are actually looking for.
Here’s what that looks like:
- Led brand positioning and go-to-market strategy for PointClickCare, one of North America’s largest healthtech unicorns (now valued at $5B+), during their explosive growth phase
- Built messaging, sales narratives, and integrated campaigns for enterprise tech leaders like GE Healthcare (digital imaging division), Auvik Networks (SaaS infrastructure monitoring), and Lenovo (global consumer high-tech)
- Spent 25+ years helping B2B companies explain themsleves better so they can help more people
I don’t just diagnose broken messaging.
I rebuild them with you, then deliver a framework your entire team can use.
Organizations I’ve worked with
My approach & systems have been trusted by founders and teams across healthtech, high-tech, and SaaS for more than 25 years.
HOW THIS WORKS
Three ways we can work together.
Clarity. Foundation. Partnership.
The
Clarity Call™
A free 30-minute conversation about what’s not working and whether I’m the right fit to help you fix it.
What do you get?
No pitch. No pressure. Just a real conversation about your business and whether we should work together.
Timeline:
30 minutes
Investment:
Free
Best for:
Companies that want to explore whether strategic clarity is what they actually need.
The
Foundation™
A 3-4 week strategic engagement where we build the messaging system and guidelines your entire company can use.
What do you get?
- Deep-dive discovery sessions (90 minutes each, 3-4 sessions total)
- ICP definition workshop (who you serve, what they care about, what transformation they’re buying)
- Competitive Positioning Analysis™
- Core Messaging Framework (positioning statement, value props, key narratives, proof points)
- Messaging guidelines document (how to adapt the framework across channels and audiences)
- Team handoff session (how to use the framework without me)
Timeline:
3-4 weeks
What do you walk away with?
- A documented messaging strategy your team can execute on their own
- Confidence in how to talk about your product
- A repeatable process for refining messaging as you grow
Investment:
$10 – $15K (depending on complexity)
Best for:
Companies that know something’s wrong with their messaging but don’t know how to fix it. You need strategic clarity, not more tactics.
The Partnership™
For companies that want me around as they grow. After we build your foundation, I stick around as a strategic advisor.
What do you get?
- Monthly strategy sessions (90-120 minutes)
- Review of messaging execution (campaigns, sales materials, product launches, etc.)
- Real-time feedback on how your team is applying the framework
- Quarterly messaging updates to reflect new customer insights or market shifts
Timeline:
Min. 6 months
What do you walk away with?
- A trusted advisor who keeps your story on track
- Confidence that your messaging evolves with your business
Investment:
$3 – $5K/mo (6 month minimum)
Best for:
Companies that have internal teams but need strategic guidance to stay aligned and sharp.
Most CEOs start with The Clarity Call first.
Get clear on the problem before you invest in the solution.
WHAT THIS ISN’T
Let’s talk about deliverables.
This isn’t copywriting.
I’m not going to redesign your website or write your ads and emails. I will give you the framework, the guidelines, the border control around your brand so your team (or agency) can.
This isn’t marketing execution.
I don’t run campaigns, manage teams, dig into your CRM, or handle day-to-day tasks.
This isn’t a one-size-fits-all template, either.
Every engagement is custom because every company’s customer transformation is different.
FEEDBACK
What others like you have said about working with me.
“Working with Cameron was part discovery tour, part masterclass in strategic brand thinking. His ability to guide us on a journey made it clear to me from the start that his process would end with success. His skill in iterating, collaborating, and quietly herding so many disparate opinions and agendas is a testament to his expertise. The result was a name and identity for our product that feels both inevitable and fresh – exactly what we were looking for. And re-adding ‘ethos’ to my vocabulary was an unexpected bonus.”
David Pawelke
COO, MAJIQ Inc.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
“Cameron’s value is in how he thinks – and then how he turns that thinking into something actionable. He is easily one of the most creative professionals I have met in my career, and from brand positioning to marketing strategy to hands-on execution, he’s been a huge asset to every company I’ve brought him into. There’s a reason I keep calling.”
Steve Robertson, MSc, ICD.D
Serial Entrepreneur, Investor, CEO/Owner
“Cameron’s one of my go-to strategic creative partners for brand and naming work. Every time I bring him in, he brings sharp instincts, a ridiculous amount of research, and a creative approach that gets clients aligned fast. Our clients love him which helps us build trust, accelerate decisions, and grow the business. He’s a force multiplier.”
Dilya Abushayeva
Entrepreneur, CEO/Founder of Mavuus
THE INVESTMENT
Let’s talk about investment.
Most companies at your stage are evaluating three paths: hire a VP/CMO, hire an agency, or work with a consultant.
Here’s the truth: you can’t hire your way out of a clarity problem.
If you don’t know what story you’re telling, a VP won’t fix it. They’ll just execute on a broken foundation.
If your messaging is unclear, an agency won’t fix it. They’ll just amplify the confusion.
The Foundation™ gives you the strategic clarity you need before you invest in execution. It’s the difference between spending $500K on tactics that don’t work and spending $15K to figure out what will.
Start with clarity. Then scale.
Before we talk: Is this a fit?
I work with a specific type of company, at a specific stage, with a specific problem.
This is probably a fit if:
- You’re a B2B SaaS CEO or founder doing $3M-$50M ARR
- You grew through relationships and word-of-mouth, not traditional marketing
- Your team struggles to explain your product in a way that resonates
- You’ve tried hiring marketers or agencies, but nothing has moved the needle
- You need strategic clarity before you invest in more execution
This probably ins’t a fit if:
- You’re pre-revenue or below $3M ARR
- You want someone to execute campaigns or manage your team
- You already have crystal-clear messaging and just need more distribution
- You’re looking for quick wins instead of foundational transformation
If the first list sounds like you, let’s talk.
SCHEDULE
Ready to crack the
customer empathy code?
If you’re done guessing at what your messaging should be and ready to build a story that actually moves people, let’s talk.
Book a Clarity Call. No pitch, no pressure. Just a real conversation about whether I’m the right fit to help you get unstuck.