Your marketing isn’t broken.
Your story is.
You probably didn’t need a lot of marketing to get to $10M.
Your network got you here. Your reputation. Early believers who knew you, trusted you, and said yes because of who you are, not what you sell.
But now that’s stopped working.
The referrals have slowed. The “friend-of-a-friend” deals have dried up. And you’re realizing: what got you here won’t get you there.
I help healthtech CEOs who built companies through relationships break through the growth plateau with story-driven positioning that creates predictable demand.
Does this sound familiar?
“We just lost another deal to a competitor with worse technology.”
Your product is better. Your team knows it. But the prospect chose the company that told a clearer, more impactful story.
“The board is asking about CAC, pipeline velocity, and marketing ROI. I don’t have good answers.”
You’ve been winging it. Sales has been carrying the company. But now investors want to see a repeatable, scalable go-to-market motion.
“I’m about to post another CMO job req, and I honestly don’t know what I’m hiring for.”
You know you need “marketing help”, but you’re not sure if that means brand, demand gen, content, or all of the above. And you’re worried about spending $300K+ on the wrong person.
“We’ve tried agencies, consultants, and freelancers. Nothing has moved the needle.”
They delivered the tactics: ads, content, campaigns. But nothing felt like you. And more importantly, nothing worked.
If any of this resonates, you’re in the right place.
The problem isn’t that you need more marketing.
The problem is that your story isn’t clear enough or compelling enough to sell itself.
WHY ME
I’m not another fractional CMO with a LinkedIn course and a Notion template.
I’m a brand storyteller and creative director who thinks in narrative structure and applies that to positioning, messaging, and sales enablement. I started in filmmaking and video production before I ever wrote a marketing brief. That’s why I see what other miss.
Here’s what I’ve done with that lens:
- Led brand positioning and go-to-market strategy for PointClickCare, one of North America’s largest healthtech unicorns (now valued at $7B+), during their explosive growth phase
- Built messaging, sales narratives, and integrated campaigns for enterprise tech leaders like GE Healthcare (digital imaging division), Auvik Networks (SaaS infrastructure monitoring), and Lenovo (global high-tech)
- Spent 25+ years diagnosing this exact problem across agencies, client-side leadership roles, and running my own strategic practice
I combine creative direction, design, writing, strategy, and execution into one person.
I don’t just diagnose broken narratives.
I rebuild them with you.
Organizations I’ve worked with
My approach & systems have been trusted by founders and teams across healthtech, high-tech, and SaaS for more than 25 years.
HOW THIS WORKS
Three ways we can work together.
Clarity. Foundation. Partnership.
The Clarity™
We diagnose what’s broken and build your narrative foundation.
You’ll get:
- 6-8 recorded & transcribed Stakeholder/Customer Interviews
- Root Cause Analysis (the real problem, defined)
- 15-Word Headline (if you can’t say it in 15 words, it’s not clear)
- ICP-Benefit-Feature Breakdown: Who it’s for, why it matters, what it does
- Strategic Recommendations (the 3-5 priorities, in order)
- 90-Minute Presentation to your team
Investment:
$8,500 – $12,000
Timeline:
2 weeks
Best for:
Companies who know something’s wrong but don’t know what. You’re spending money, burning time, and not seeing results. Start here.
After The Clarity™, we can move to:
The Foundation™
Rebuild all your messaging and one core sales enablement asset.
The Partnership™
Ongoing fractional strategic guidance to keep your story sharp and relevant.
Most CEOs start with diagnosis first.
Get clear on the problem before you invest in the solution.
FEEDBACK
What others like you have said about working with me.
“Working with Cameron was part discovery tour, part masterclass in strategic brand thinking. His ability to guide us on a journey made it clear to me from the start that his process would end with success. His skill in iterating, collaborating, and quietly herding so many disparate opinions and agendas is a testament to his expertise. The result was a name and identity for our product that feels both inevitable and fresh – exactly what we were looking for. And re-adding ‘ethos’ to my vocabulary was an unexpected bonus.”
David Pawelke
COO, MAJIQ Inc.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
“Cameron’s value is in how he thinks – and then how he turns that thinking into something actionable. He is easily one of the most creative professionals I have met in my career, and from brand positioning to marketing strategy to hands-on execution, he’s been a huge asset to every company I’ve brought him into. There’s a reason I keep calling.”
Steve Robertson, MSc, ICD.D
Serial Entrepreneur, Investor, CEO/Owner
“Cameron’s one of my go-to strategic creative partners for brand and naming work. Every time I bring him in, he brings sharp instincts, a ridiculous amount of research, and a creative approach that gets clients aligned fast. Our clients love him which helps us build trust, accelerate decisions, and grow the business. He’s a force multiplier.”
Dilya Abushayeva
Entrepreneur, CEO/Founder of Mavuus
THE INVESTMENT
Let’s talk about what this actually costs.
You’re evaluating three paths: hire a VP or CMO, hire an agency, or work with someone like me.
Here’s what each looks like:
| Option | Year 1 Investment | What You Get | What You Don’t Get |
|---|---|---|---|
| Full- Time VP/CMO | $250k-$400k salary $50k recruiting $200k-$500k team build = $500k-$1M+ | Strategic ownership, team leadership, full-time focus | Immediate impact (6-12 month ramp), guaranteed fit, quick course-correction |
| Agency Retainer | $15k-$30k/month = $180k-$360k/year | Execution capacity, specialized skills, established processes | Strategic ownership (you’re still the strategist), deep business understanding, accountability beyond deliverables |
| Fractional Strategic Lead (Me) | $8.5k-$12.5k/month = $102-$150k/year | Senior-level strategic thinking, hands-on collaboration, clarity your sales team can use | Full-time availability (but you don’t need that), a team to manage (I direct, you don’t) |
The question isn’t “Can I afford fractional?”
The question is: “Can I afford to spend $500k-$1m+ on a full-time hire or agency work before I’m clear on what the actual problem is?”
Most CEOs at your stage hire or engage agencies too early, before they have clarity on their story, positioning, and core message.
Then they spend 6-12 months (and hundreds of thousands of dollars) executing tactics built on a shaky foundation.
Start with clarity. Then scale.
Before we talk: Is this a fit?
I work with a specific type of company, at a specific stage, with a specific problem.
This is probably a fit if:
- You’re a healthtech or B2B SaaS CEO/founder doing $5M-$50M ARR
- You grew through your network and early relationships, not traditional marketing
- You’ve hit a growth plateau (early traction worked, but scaling hasn’t)
- You’re tried hiring marketers or agencies and it hasn’t moved the needle
- You’re facing board pressure about pipeline, CAC, or marketing ROI
- You need clarity on what the actual problem is before you invest in more tactics
This probably ins’t a fit if:
- You’re pre-revenue or below $5M ARR
- You want someone to execute campaigns hands-on-keyboard
- You’re looking for quick wins vs. foundational transformation
- You already have crystal-clear messaging and just need more distribution
If the first list sounds like you, let’s talk.
SCHEDULE
Stop guessing.
Start scaling.
If you’re done burning cash on marketing tactics built on a broken story and you’re ready to get radically clear on who you’re for, what’s at stake, and why you matter, let’s talk.
This isn’t about doing more marketing.
It’s about finally understanding what story you’re actually telling and making sure it’s one that sells.